Archive for the ‘Print Culture’ Category

Revising Secondary Orality and Secondary Visualism

Thursday, June 21st, 2007

Going through the unfiled files (that is, the files from Fr. Ong’s desk and book shelves which were never formally filed), I’ve come across two more references to secondary visualism.1 Unfortunately, since both are from talking points, neither go into any depth; however, in the second piece, “Notenda for Informal Response,” Ong offers a short but radical expansion of his notion of secondary orality and secondary visualism.

The first is from talking points Ong wrote for a guest lecture to Vincent Casaregola’s “Rhetorical Theory and Discourse Pedagogy” course here at Saint Louis University on 15 March 1993. In it, Ong writes:

2. Effect of electronics (first pre-elecrtronic gramophone or mechanical, non-electric phonograph or gramophone [1857, Edison 1877]; electricity in electric telegraph (1837), telephone (1876), crystal-set radio; electronics emerging around 1920s, vacuum tube). Effects multiple and endless: secondary orality (dependent on writing, but results resemble primary orality (EXPLAIN–spontaneity of ’60s). But also “secondary visualism” indefinitely enhanced visual field (graphics, &c), “virutal reality.” Digitization: timepieces commonest experiences of the digitization of the nondigitizable; Dalí’s The Persistence of Memory. Musicians’ rejection of digitized music as unreal. For you deal with: hypertext (George P. Landow’s Hypertext: The Convergence of Contemporary Critical Theory and Technology), footnoting footnotes on footnotes on footnotes: everything on any subject (but what is a “subject”?). Comparable development < --- information increase and explosion: old-time history (residual orality: past=action of "heavy" figures) > les annalistes (Philippe Ariès, Centuries of Childhood) > the “new history” > Mentalitiés/Mentalities.

The second is from a one-page, single-spaced printout titled “Notanda for Informal Response,” written for the 1995 Midwest Modern Language Association Annual Convention session “Presences of the Word: Ong Studies for the 21st Century.” In it, Ong writes:

Orality-literacy studies have always been an open field. No one can pretend ever to have said the last word. In orality-literacy studies, now is the time when, more than ever before, we should study interactions. To do this we must be aware of the characteristics of (among other things):

Primary orality.

Oral residue after writing and writing’s sequels. My PW, OL, &c.2 Very helpful: Brian Stock, The Implications of Literacy.

Secondary orality (orality interacting with writing, print, and electronics): not only in the electronic age (to which I first applied the term, directly to radio and television) but also in the manuscript and print ages and postmodern deconstruction. Paul, close of 2 Thess.

In addition, secondary visualism of manuscript age, and much more of print age (exactly repeatable visual statement) and of electronic communication (graphics).

Internet: basically visual (computer screen) and hence inevitably distancing (you cannot know for sure the identity of the person with whom you are communicating). Because of the at least unconsciously sensed distancing, compulsive preoccupation with intimacy (featured achievement: out of the millions who correspond on internet, two eventually marry one another–featured story proving great and pervading intimacy!) A reason for compulsive preoccupation with intimacy: rapidity of electronic interchange of thought between two persons creates an environment like–but not the same as–that voice, vocal exchange, sound, in face-to-face interaction. But virtual reality is by definition not face-to-face. Cf. Bukatman, Terminal Identity (subconscious suppressed).


  1. For other references to secondary visualism and secondary literacy, see both my post “Ong on Secondary Orality and Secondary Literacy” and Ong’s unpublished lecture “Secondary Orality and Secondary Visualism.” [back]
  2. The Presence of the Word and Orality and Literacy. [back]

Ong Collection Web Site Updated

Tuesday, June 12th, 2007

We’ve updated the Walter J. Ong Collection web site and added a number of items, including

  • A section on Ong’s unfinished book Language as Hermeneutic: A Primer on the Word and Digitization, which includes material from and related to the book;
  • 13 articles and essays published in Saint Louis University publications between 1939-1979;
  • 16 reviews published in Saint Louis University publications between 1940-1984, including Ong’s reviews of Eric Havelock’s Preface to Plato and Brian Stock’s The Implications of Literacy;
  • 2 letters in which Ong explains the development of his interest in orality-literacy studies and Marshall McLuhan’s influence on his work;
  • 6 new lectures, including “The End of the Age of Literacy,” “The Sound-Sight Split in Latin,” “Worship at the End of the Age of Literacy,” and “Orality, Textuality, and Electronics Unlimited”;
  • 6 new images, including two drawings by Ong and a picture of his typewriter; and
  • 17 unpublished articles, notes, and fragments, including a working outline for Orality and Literacy, four fragments removed from The Presence of the Word, and a number of lecture notes from the Language as Hermeneutic course files.

Orality and Literacy as “Awareness”

Tuesday, March 13th, 2007

Among the files of “Oral Remembering and Narrative Structures” (Georgetown University Round Table on Languages and Linguistics, 1981: Analyzing Discourse: Text and Talk. Ed. Deborah Tannen. Washington: Georgetown UP, 1982. 12-24) is an outline for the then in-progress Orality and Literacy. For the book’s introduction, Ong writes:

Not a “movement” nor a set of theories (Russian Formalism, Structuralism, new Criticism) but an awareness. No “school” or canon. Not reductionism, but relationism.

On Ong’s “Central” Discovery

Tuesday, January 30th, 2007

From Mark Nielson’s “A Bridge Builder: Walter J. Ong at 80″ (America 167.16 (Nov. 21, 1992): 404-406):

The seminal discovery of his long career came nearly 40 years ago. “It happened while I was doing my dissertation research in France,” recalls Ong. “I was reading Rudoph Bultmann, the Protestant theologian, who made reference to the idea that knowing, for the Hebrews, had to do with hearing and sound, while the Greeks thought of knowing as related to seeing. I guess it took me about a day, but suddenly I could see how the whole thing fit together.”

The “whole thing” was how radically thought–not just the ability to express ideas, but the kind of ideas one could think about–was transformed by the arrival of writing and then print. Working in the reserve room of the Bibliothèque Nationale in Paris, Ong saw for the first time that print, and writing before it, located knowledge in space, in words on the page, rather in the temporal world of sound. (404)

Ong on Secondary Orality and Secondary Literacy

Sunday, July 16th, 2006

While Ong’s use of secondary orality is well known and widely used in relation to digital contexts, his use of secondary literacy is largely unknown. The term’s obscurity comes as no surprise as it’s buried in a 1996 interview in Composition FORUM (Kleine, Michael, and Fredric G. Gale. “The Elusive Presence of the Word: An Interview with Walter Ong.” Composition FORUM 7.2 (1996): 65-86): (more…)

The Whole Intellectual World Goes Hollow

Thursday, April 6th, 2006

From “System, Space, and Intellect in Renaissance Symbolism” (Bibliothèaue D’Humanisme et Renaissance 18 (1956): 222-239):

Writing had reduced the sound of words to visual equivalents, and the alphabet had further disremembered these equivalents in visual parts. But printing from movable type cast from matrices struck from a die or punch — the essence of the achievement perfected by the Fust-Schöffer-Gutenberg combination — had spatially unmoored these parts themselves. Letters thus acquire local motion.

(more…)

“All text is pretext.”

Saturday, February 11th, 2006

from Rev. of Saving the Text: Literature/Derrida/Philosophy, by Geoffrey H. Hartman. Philosophy and Rhetoric 15.4 (1982): 274-77.

Wonderful though they may be, “texts are false bottoms,” Hartman states (p. 66). This they certainly are. Despite the potentials of the word which texts alone can release, despite the specific pleasures of the text, there is not text apart from sound. All text is pretext. This is the basic paradox of textuality. From the inscribed page, the marks we call writing have always to be run through someone’s auditory imagination if not through the ear itself to acquire any meaning at all. A certain fundamental allegiance, acknowledged or unacknowledged, to the spoken word can never be renounced, even by those who like ourselves, use the spoken word for noetic activities, such as Derrida’s and Hartman’s brilliant lucubrations, which are utterly impossible without writing” (277).

Ong on Derrida

Friday, February 10th, 2006

from Rev. of Saving the Text: Literature/Derrida/Philosophy, by Geoffrey H. Hartman. Philosophy and Rhetoric 15.4 (1982): 274-77.

Despite his explicit attention to writing, however, Derrida in fact concentrates not chiefly on writing but on print, inadvertently it seems. Like other deconstructionists and their predecessors generally, he seldom analyzes preprint texts and most commonly selects texts in or after the age of Romanticism, when print was conclusively interiorized in the human psyche. Earlier texts would perhaps prove too episodic or otherwise too loose to deconstruct effectively. Hartman (p. 35) notes the connection between Derrida’s work and concrete poetry (a typographic genre) and calls attention (p. 49) to the absence of any account in Derrida of the passage from the (orally grounded) world of “imitation” to the later (print-grounded) world of “dissemination.” Derrida does treat of orality, but he reads back to it out of subsequent literacy and print. He wants to know in what way the psyche is like a text (p. 49). A legitimate question, but one that needs interpretation by comparison with the deeper, historical question. How did writing grow out of the orally grounded psyche and what happened when it did? (more…)

Memory and the Eloqutionists

Wednesday, February 8th, 2006

from Rev. of Eighteenth-Century British Logica and Rhetoric, by Wilbur Samuel Howell. William and Mary Quarterly 29.4 (1972): 637-343:

Howell makes clear (pp. 152 ff) that ‘elocution’ (in the sense of the fifth part of Ciceronian rhetoric, previously called pronuntiatio or actio) was stressed largely out of a need to improve reading outloud from texts, especially pulpit reading. But this indicated, first, that oral delivery was working in an economy quite different from that of earlier ages, when normally delivery was not from text at all, even a memorized text, but was instead the actual oral creation of an oration, with the help of the topics or ‘places’ and of thematic and formulaic memory and perhaps a few notes, in the existential situation in which the orator found himself when he rose to his feet. Ancient orators, if they wrote out their orations at all, normally wrote them out after they had given them, sometimes years afterwards.

(more…)

Resource: Teaching Gutenberg

Saturday, October 22nd, 2005

The Harry Ransom Humanities Research Center at the University of Texas at Austin offers the site Teaching Gutenberg. In all, an excellent site which focuses on two themes, “The Invention” and ” Books Before and After the Gutenberg Bible.” (more…)